This week you will begin creating a marketing strategy for your chosen business using the SWOT analysis you completed. Starting a Cosmetic Company

Your strategy should be a paper in which you:

Research strategic marketing tactics and choose two to use for your business.
Provide a rationale for your choices.

Determine the characteristics of a market-driven strategy that the company will take.
Provide a rationale for your strategy.

Distinguish the product-market boundaries.
Provide a rationale for your strategy.

Construct a marketing segmentation strategy.
Provide a rationale for your strategy.

Develop a customer relationship management strategy.
Provide a rationale for your strategy.

Devise a strategy for collecting information on prospective customers.
Provide a rationale for your strategy.

Use three sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides.