August 13th, 2020 
The general task is to analyze the business model of an existing old-economy firm (BROOKS BROTHERS) and recommend business model innovation.
The sections/question to answer are:
1. Describe the business model of Brooks Brothers
2. Analyze Brooks Brothers strengths and weaknesses (SWOT ANALYSIS)
3. How does this firm Innovates compared to the incumbent industry?
4. Analyze the incumbent business model through BMA and industry
5. How do they create value and for whom?
6. How can the firm increase its competitive and financial position by creating new value through business model innovation?
All six questions MUST be clearly answered. 1 pages per each. Make sure to create or explain the BMA. I’ve chosen 8 pages to make sure that all the required information is added included the business model analysis.
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