Every company operates in a broad macro-environment that comprises six principal components: Political factors, economic conditions in the firms general environment (local, country, regional, worldwide), socio-cultural forces, technological factors, environmental factors (concerning the natural environment), and legal/regulatory conditions. An analysis of the impact of these factors is often referred to as PESTEL (or PESTLE) analysis, an acronym that serves as a reminder of the six components involved.

DIRECTIONS: Select a multinational corporation (MNC) of your choice and perform a PESTEL analysis. Please use American Airlines. Must be 1000-1500 words.

Below I have attached an example.