Instructions
Assignment 8 Social Media Marketing Plan

Complete your SMM Plan (Social Media Marketing Plan) using the outline below. Be sure to use the readings for this week for additional information.

Title Page
Table of contents
Executive Summary
Brief Overview
Observing Social Media Presence is optional if youre in business already and using social media NOT REQUIRED
Competitive Analysis (of social media)
Goals and Strategies
Target Market (for social media)
Social Media Platforms
Implementation Strategy
Monitoring the SMM Plan
Tuning the SMM Plan
Budgeting for the SMM Plan, in spreadsheet format
Calculating ROI for SMM Plan

Minimum 4 pages

Minimum 2 sources

APA format for citations

Business format for SMM Plan

Marketing plan should be for a cologne business