Due Monday 3/28/22

Review the document. 

Assume you are the Marketing Manager for East Chestnut Regional Health. Upper management has requested you prepare a Current Situation/SWOT Analysis summary for them. 

Conduct a Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis on the organization, using the for your analysis. 

Consider the following in your analysis: 

· Current internal product and service strengths and weaknesses 

· Current competition 

· Current or potential opportunities that exist in the external environment and their impact on the organization 

· Current or potential threats in the external environment and their impact on the organization 

Prepare a 500-word Current Situation/SWOT Analysis Summary of your analysis in which you answer the question, “Where are we now as an organization?” 

Include the following in your Current Situation/SWOT Analysis Summary: 

· 3 key strengths of the organization on which it can build 

· 3 key weaknesses of the organization on which it can improve 

· 3 key opportunities the organization could address in the marketplace to expand its offerings or improve its profitability 

· 3 key threats the organization faces from the external environment 

· How the organization can build on its strengths to address its weaknesses and threats 

· How the organization can build on its strengths to take advantage of market opportunities 

Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency sites, scholarly works, or other sources of similar quality). 

Part 2 Due Sunday 3/37/22

Think about marketing challenges in health care.

Respond to the following in a minimum of 175 words:

How is economics in health care unique from other industries?

How is marketing in health care unique from marketing in other industries?

What marketing challenges might arise should a major health care provider stop offering a product or service that is socially popular but economically unprofitable?

What marketing elements should be considered before a health care provider eliminates such a product or service?