choose a business you’d like to use for your future course assignments. Throughout this course, you will develop assignments that you will later combine into a complete business plan for your chosen company. That final assignment is due in Week 10.

• A snack food company.

Read the guidelines for each option. Once you select an option, you will work on that company during this entire course.

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All discussions and assignments in this class will focus on the company you select here.

Your faculty member will approve your selection in a reply to this discussion post.

This Week’s Discussion Post

For this week’s discussion, please respond to the following:

1. Create your company name and explain its significance.
2. Describe the product or service you will produce or sell.
   • If you are focusing on the snack food company, clarify the key ingredients and any flavors you plan to offer.
   • If you choose your own company, and it is a service company, clarify the service options you plan to offer.
   • If you choose your own company and product, specify the options (flavors, versions of the product, et cetera) you will offer to consumers.
3. Develop your company’s mission statement.
   • Enclose your mission statement within quotation marks.

Reminder: After submitting your post, watch for your faculty member’s approval in a reply to your post. You must have this approval to proceed.

Post at least one substantive comment to another student’s post.

Notes

• Use headings for each section of this posting.
• Textbook Chapter 5, Company Description, pages 6786, provides additional detail about this topic.
• You will revise this weeks discussion posting as part of your Week 3 assignment, Company Description and SWOT Matrix.

Important:  A substantive comment is at least 4-6 substantive sentences in length, sharing examples, your perspective, resources, your experience, making connections, asking questions, etc.